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PPC Manager

An opportunity to lead the transformation of our PPC strategy!
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Department:

Marketing

Reports To:

Head of Demand Generation

Hours:

Monday to Friday 9am to 5.30pm (37.5 per week) – open to flexibility!

Contract:

Permanent

Location:

Nottingham City Centre


About the role

As PPC Manager, you be leading and delivering our paid media activity. Working closely with our Head of Demand Generation, you will be our in-house PPC guru, developing strategies that inform our campaign activity and deliver quality leads into the business.

It’s a great time to get involved. Our investment into paid channels is growing rapidly as we understand the real benefits to our business of a multi-channel approach. It’s a huge opportunity to take ownership of an area that will be key to achieving the business objectives of high growth.

Your core responsibilities will include:

  • Identify the most appropriate and valuable PPC strategies and deliver those within budget and in line with the wider business goals
  • Oversee, manage and optimise all paid media accounts including Google, Bing and LinkedIn advertising
  • Work closely with copywriters and designers to craft targeted and high converting landing page experiences
  • Keyword selection and audience targeting
  • Monitor budget and bids to improve cost per acquisition
  • Track KPIs to assess performance and pinpoint issues
  • Write and split test compelling ad copy
  • Produce insightful and regular campaign reporting
  • Analyse trends and data to develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Keep up to date with the latest trends and techniques

About you

  • Excellent knowledge and experience to deliver high returning PPC campaigns. Ideally have 2-3 years of agency and/or in-house experience
  • Solid knowledge and experience of paid media channels and search and display networks including Google and Bing. Experience of delivering paid social campaigns especially LinkedIn advertising. YouTube and affiliate advertising desirable
  • Excellent knowledge of industry tools and techniques
  • Knowledge of other digital channels will be advantageous, particularly SEO
  • Have exceptional analytical skills. Proficient with Excel and Google Analytics
  • Want to work in a fast-paced high growth environment where you can make an immediate and significant impact
  • Have experience with WordPress but not essential
  • Willingness to nurture an interest in our software and keep yourself continually up to date with the latest features and changes
  • A self-starter with a genuine passion for PPC and in keeping up to date with the latest trends
  • Thorough attention to detail, a team-player and be a great problem solver


    Apply for this job

    Or, know someone who would be a perfect fit? Let them know!

    Nottingham

    6 Canal St
    NG1 7EH Nottingham Directions recruitment@e-days.com 0333 300 3403

    Work Perks!

    Having a diverse range of perks and rewards for every one of our employees to enjoy is really important for us.

    Here's an insight into some of the perks on offer to e-days employees...

     

    • Training & Development

      Opportunities to grow your skills everyday, alongside an annual £1000 personal training budget

    • Benefits

      A benefits package that includes 25 days holiday, FlexTime, pension, annual incentive trip for the whole team, access to Perkbox... and more perks being launched in 2019!

    • Working Environment

      A genuinely friendly and social working environment with regular social events, annual employee awards, Friday beers, exercise clubs, free snacks & fruit, and some of the best pubs in Nottingham on our doorstep

    • Great Location

      An awesome office located in Nottingham city centre (2mins walk from train and tram stations)

    Workplace Culture


    We're a team of hard working, passionate and ambitious people.

    We're really driven to create something truly exciting and innovative for organisations and we want to have lots of fun along the way!

    We spend a lot of time working on projects and collaborating with each other during office hours... we know each other pretty well! And we love a social out of hours. From nights out to sports days, exercise clubs to trips abroad. There's always something going on.

     

     

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    @e-days.com
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